Our Texas-style rub is a no-sugar savory rub that is great on everything, especially seafood and beef. All natural, paleo friendly, Gluten-free and contains NO MSG, artificial colors or additives of any kind. Each easy pour bottle is a generous 5.25 ounces.
I particularly like this rub on beef such as brisket, chuck roast, steaks, burgers, short ribs, etc and on seafood such as shrimp, scallops and lobster.
We now have this available in bulk (case of 24 bottles) for resale in stores, restaurants, for use at large events or just because you love it and don't want to run out.
From an economical standpoint, buying a case of Jeff's Texas style rub instead of a single bottle is your best deal since this drastically discounts the price per bottle due to less packaging material and reduced handling and we are happy to pass those saving on to you ;-)
Note: We are working on our review system as this store is brand new but here's some from a few weeks ago:
"I tried this on a beef brisket and it tasted great. Everyone said it was the best brisket they ever had" -Michael W. Johnston
"This is an awesome product! It’s good on any type of meat and even vegetables." -PJ
"Great Rub! Used it to brine salmon to smoke, turned out great and a lot easier using the wet brine method" -Kevin S.
"Great combination of flavors for beef but it says good for seafood but I think it's too much spice for it." -Daniel
A Little Background
Just a few years ago, after a great number of requests for a savory rub that did not contain sugar, I went to work creating the Texas style rub and while I knew the general list of ingredients I wanted to use, I had to find the perfect balance of each one so that it complemented the meat without making it too salty, too spicy or too anything.
Over the course of a few weeks, I went though a number of versions before deciding I had found the perfect balance of ingredients.
I have offered the formula on the website for a few years and now, you can purchase it already made, in an easy pour bottle for use while cooking or as a table seasoning.
Order plenty of this stuff.. you're gonna love it!
How to Use It
The Texas style rub, while still lower in salt than most store-bought rubs, has a little more salt than the Jeff's original rub. Knowing this, you'll want to be a little less generous when using it.
As with most rubs, the thicker the meat, the more you can use.
Jeff's Texas style rub also works great as a dry brine on steaks, chops, even ribs.
To dry brine most meats, sprinkle about ¾ to 1 tsp of Jeff's Texas style rub per pound of meat. Place it in the fridge for 2 hours before you want to cook it.
Without getting too technical, the salt in the rub will draw juices from the meat out to the surface where it will mix with the rub. Then, that salty liquid, now flavored with the other ingredients from the rub, will absorb back into the meat making the meat more flavorful, tender and moist.
After the two hours in the fridge, do not rinse but cook as usual and you will taste the amazing difference.
Jeff's Texas style rub also works great as a table seasoning for vegetables, meats, almost anything that needs a little salt and/or flavor boost.
Note: even though it is called "rub" there is no need to actually rub it, pat it, massage it in, etc.. simply sprinkling it on is perfectly adequate.
This is my second order of this rub and I am more pleased than ever. It has a lot of flavor with just the correct amount of salt. SO many other rubs that I've tried either have too much salt or too much sugar. I use this rub on everything, not just smoking meat, but needless to say it great on that and gives me a great bark. Will keep ordering this rub as long as it's for sale! Also both times I ordered from Jeff, my order was shipped out the same day - you can't beat that kind of service. Thanks Jeff!
Awesome on ribs.
this is my 3rd bottle ive bought from you ..so that should tell you how much i love it ...i found a store that sells fred flinstone big beef ribs . yeah life is good :) ..thanks again michael fell. PS every week fred orders ribs and his car flips over ..youd think hed learn
Bought this to use in the sausage/bell pepper recipe you had online a few weeks back. Used about 2 TBSP of this on the sausage, and similar amount of Everything Bagel on the peppers. Also added 4-5 serrano peppers (deseeded). Turned out really good!
Excellent flavor. My new go to rub !